Step 1: Discover
The Current State of Mentorships
Right off the bat, I had a lot of questions and assumptions but not enough facts. To gain an understanding of the problem space of mentorships and to identify opportunities for a design solution, I employed 3 research strategies, Secondary Research, User Interviews, and Competitive Analysis.
9/10
workers with a mentor say they're satisfied with their job.1
87%
of mentors and mentees feel empowered and more confident from their mentorships.2
Only 37%
of employees manage to have mentors.3
My Secondary Research was my first deep dive into the problem space. It validated my assumptions that while the majority of people liked having mentorships at work, it was still a relatively rare occurrence at work.
But...do we need another mentor app?
To answer this question, I performed a Competitive Analysis. This allowed me to see opportunities to improve on the current offerings, rather than create a redundant clone. Services such as 10K Coffees, MentorcliQ, and Qooper focused on employee-to-employee mentoring, which was the direction I wanted to go in.
To see how these apps have solved the problem, and what they can do better, I looked at their reviews online while asking myself these questions:
1. How do they match their employees?
2. How do they engage their employees during the use of their product?
3. How do they get around the busy schedules of their employees?
4. What is the overall feeling of using the platform, from the employees’ POV?
5. What are the strengths of the competitor?
6. What are the weaknesses of the competitor?
✅ Uses Auto-match
✅ Saves time for employees with integrations
❌ Onboarding is long
❌ Hard to find other teams
✅ Uses Auto-match
✅ Goal templates and agendas available
❌ Can’t track sessions
❌ No metrics
❌ Boring UI
✅ Uses Auto-match
✅ Easy to track analytics
❌ Designed for enterprises
❌ Employees can’t see reports and reviews
Interviewing users
I wanted to hear first-hand from my peers why mentorships aren't a bigger thing in the modern workplace. In order to gather qualitative data, I conducted 5 interviews with a set of open-ended questions, and probed them about their pain points, attitudes and behaviors concerning mentorships in the workplace. I gathered the data into an affinity map.